How to create an Infographic

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An infographic online: what is it and why is it used?

An infographic online is a visual representation of information. With the help of graphics, it helps to show complex things simply and clearly. These are various pictures, icons, schemes, graphics.

On average, a person can keep their attention on something specific for about eight seconds. And 90% of the information one receives is visual. Therefore, an online infographic helps to draw a person’s attention extremely efficiently.

According to various studies, 41.5% of marketing experts are convinced that an infographic is the best way to represent information.

An infographic fulfills the following functions:

  1. It draws a person's attention.
  2. It makes the presentation of complex information easier. It leaves only the most important.
  3. It increases brand awareness. The logo, brand name, or website put in the infographic will connect the content with your company.
  4. Content can go viral. Usually, content with images gets 94% more views than content with no images. That is why an infographic is considered to be so popular.
  5. It drives traffic. An infographic is often reposted and added.

How to identify goals for an infographic online

First, you need to set the goals that an infographic should achieve. That is, to answer a simple question: why do you need to create an infographic online?

To answer this question, you need to find a key problem.

An infographic should benefit your audience. That is, to solve some current problems.

Use a pyramid of questions. Its goal is to formulate 3-5 current questions that concern your key problem.

This is how it looks:

  • A key problem. An answer to the main question an infographic answers. Adding 2-3 auxiliary questions here is required.
  • Then follow questions that reveal the problem (how and what) and 1-2 clarifying questions.
  • Questions for analysis. Answers the question: "Why?"

With the help of these questions, you will create the foundation for your infographic online and get a structure for telling your story.

And answering the auxiliary questions will give the audience the information they need to help them understand the main topic. Clarifying questions will show what ways can solve the problem.

How to collect information for an infographic online

If you know where and how to get information for an infographic online or you already have it, you can skip this section. If not, we will tell you everything.

First, this is, of course, an advanced Google search. This is the best way to start looking for information.

Next comes open government data. Here you can find data on agriculture, climatic conditions, ecosystems, education, healthcare.

Pew Research Center. These are opinion polls, demographic researches, content analysis, and other social studies. Here you can always find interesting data and information.

Another way to find information is Google Trends Datastore. These are datasets from Google News Lab. Or Google Academy, it is an academic search engine that helps to find scientific publications.

How to visualize collected data in an infographic online

Having collected the questions that need to be answered, and having received the data that answers them, present the data using its visualization.

First, you need to understand the purpose of each piece of data that you visualize. They can be:

  • Informational infographic
  • Comparison infographic
  • Timeline infographic
  • Organizational infographic
  • Revealing interrelation infographic
  • Interactive infographic

Then you need to figure out what exactly works best for your data.

Informational infographic is a way of conveying the main idea or to show statistics that can be understood without deepening into the context.

Comparison infographic is a way to highlight differences or similarities between data or different parts of the whole.

Timeline infographic is a demonstration of a change that has occurred in a specific time or location.

Hierarchical infographic is a representation of a group, a chart, a classification, or a sequence.

Revealing interrelation infographic is the representation of complex interrelations between different indicators, data.

Interactive infographic is a call for the audience to use the data that you have collected in order to conduct their analysis.

How to create an infographic online

Step 1. You need to identify your target audience. No matter how cool and useful infographic is, if it is made not for that people, everything will be in vain.

Therefore, before choosing data for an online infographic, think about who is to receive your message.

Step 2. Decide on the content. You've already decided who should see your infographic. Now you need to understand what exactly you will tell with its help. First, make up 4-5 questions for yourself that the infographic will need to answer. Then study the main topic and sort out the information into different semantic blocks.

Step 3. Visualize what your infographic should be. First, decide on how you want to represent the data. It can be graphics, a picture, a colorful text, a chart, a diagram, a map. After that, you can already start creating an infographic online.

Remember, an infographic shouldn't have more than five colors. Black and white also count. Also, make sure the colors match and use different colors for headers and your body text. Using our brand colors is perfect!

When choosing a background, remember to keep it simple and not out of the color scheme.

Choosing fonts, stick to one main type, and also use italic and bold versions of the font. This will help you highlight the main points of an infographic and make your text easy to read.

It is important to make an infographic easy to read. Therefore, you need to make sure that your graphic elements (these are diagrams, pictures, icons, line charts) match the color scheme of an infographic and do not overload the general picture.

Step 4. Personalize your infographic. Add links and your logo. This will help boost conversions and encourage people to repost an infographic online. Also remember that it is inconvenient to share large files.

How to make an infographic online if you've never done it

The main purpose of an infographic is to help a reader understand the topic. Here's what can help:

  1. Have you already decided on the idea? Now, simplify it. Take a short break and simplify again.
  2. Leave only the most important, the main, and the most interesting information. Your infographic online should contain little text.
  3. When you get a ready online infographic diagram, consider whether your audience understands it. If not, do it again.
  4. Bring your idea of an infographic online to life with SUPA Video Maker.