Creating video for advertising in Snapchat

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Who benefits from filming a Snapchat promo video?

Snapchat is a social network for sharing photos and videos in real time. Since it appears on the Internet, the platform was intended only for «‎quick»‎ photos that disappeared a day later or immediately after being viewed by the interlocutor. But Snapchat developers couldn't ignore such popular video content and added the ability to post videos.

Since 2019, Snapchat has been ranked 17th in the world's top 20 social networks, according to Ceoworld, and has over 280 million users. Mostly these are young people from 13 to 35 years old, so if your brand is focused on this target audience, then you need to go to this platform.

According to Statista, 61% of Snapchat users are female, so it is a great place to advertise products and services for women. Short product stories are the perfect form for Snapchat, as 80% of marketers say - video ads directly increase sales.

Even if you think your business is too «‎serious»‎ for the Snapchat audience, CNN can be an example of how you can tailor information for young people. The press agency releases news daily on the Snapchat Discover platform in the form of short reportage videos. The New York Times, The Economist and other media collaborate with Snapchat in a similar way.

How to promote a brand in Snapchat using video?

You can use video in Snapchat for advertising in various forms. The social network offers several basic features:

1. Snapchat Discover channel

It is a platform for reading news and entertainment content. Here, users do not see events and publications from their friends, but only photos and videos from brands, media and others. You can integrate long videos into the channel and attach links.

2. Quick Snap

Short 10-second videos in Snapchat are published between user stories. They are adapted for viewing on mobile devices and have a vertical full-screen format. The first 3-5 seconds are the most important, therefore, in this segment of the video, the user's attention is captured, and then goes the call to action (follow the link, fill out the form, watch a longer video).

3. Long video in Snapchat

After 15 seconds of watching the video, the user can continue watching the long video and go to the player by simply swiping up the screen. Therefore, it is important that the user is interested in the video in the first seconds.

4. Snapisodes

A mini-series of videos that have one common theme. Often «‎snapisodes» are used to show life hacks, instructions, demonstration formats. These episodes remain in the profile forever and users can watch them at any time.

Snapchat video advertising forms

For more effective interaction with the Snapchat audience, choose the following video forms:

  • video reviews of goods and services - inform about a new product, additional options, benefits and advantages in a short video. Make a compelling start and invite the user to take a closer look at the product in a long video.
  • Discount coupons - publish discounts in stories with attached links to get them. Stories are available within 24 hours, which naturally stimulates users to make a quick impulse purchase.
  • backstages - shoot reports from the "behind the scenes" of production, shop, events. This will increase brand awareness and build trust to the company.
  • news clips — illuminate any event in your business and share it with your audience. The opening of a branch, the release of a new product, a grand event and much more can become a press event.

Telecommunications company Cisco publishes interesting content on its Snapchat account. The heroes of the daily videos are ordinary employees of the company, the video shows their everyday life, a set of photos is accompanied by funny captions.

Technical characteristics for video in Snapchat

For Snapchat Story

  • maximum size: 32M;
  • video duration: 4-200 seconds (10 seconds for each video in the case of “snapshots”);
  • audio accompaniment and titles: available;
  • vertical and horizontal;
  • dimensions: 1920 x 1080;
  • aspect ratio: 9:16;
  • file type: .mp4 or .mov;
  • export size: 1080p.

For Quick Snap

  • maximum size: up to 32 MB;
  • video duration: 4-10 seconds;
  • audio accompaniment and titles: available;
  • vertical and horizontal;
  • dimensions: 1920 x 1080;
  • aspect ratio: 9:16;
  • file type: .mp4 or .mov.
  • export size: 1080p;
  • video formats: MP4, MOV.

For long video

  • maximum size: 1 GB;
  • video duration: 15 seconds and unlimited;
  • vertical and horizontal;
  • dimensions: 1920 x 1080;
  • aspect ratio: 9:16;
  • file type: .mp4 or .mov;
  • export size: 1920p x 1080p;
  • video formats: MP4, MOV.

Now creating a Snapchat Promotional Video is easy! Try the SUPA video builder functions and see for yourself! Lots of templates, the ability to edit, convert videos, create animation objects - all of this is available for free on SUPA!