How to create a video for Twitter

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Why do I need to post a video on Twitter?

Twitter is one of the most popular social platform media with over 100 million daily active users and 500 million tweets sent daily, making it one of the most common forms of business video marketing.

Users are able to communicate, report current news, stay in touch with family, follow high-profile idols and celebrities. As for business, it is an opportunity to generate customer interaction and increase brand awareness.

A Twitter Video for business

Twitter is a helpful platform to grow your business and provide target audiences with valuable content even before they become consumers. On Twitter, companies can publish and advertise services and products in a form that is most convenient for users.

By creating small tweets with short marketing videos consisting of useful content, you can attract your target audience as well as build brand awareness.

What are the parameters of a video for Twitter

Size of a video on Twitter: 512 МБ

There is no Twitter Video Length Minimum. Video Length Maximum is 140 seconds.

Twitter Video format: MP4

Recommended size: 1280 x 1024 pixels. The minimum size: 32 x 32 pixels. And the maximum size is 1920 x 1200 pixels.

Recommended export size of videos for Twitter is 1080p x 1920p resolution (Super HD video). The social media itself recommends uploading the highest resolution video available. The main thing is that it should meet file size and ratio limits.

As for the vertical videos for twitter, video file size is 512 МБ maximum as well. There’s no video length minimum, and the maximum video length is 140 seconds.

Recommended size: 1200 x 1900 pixels and minimum size: 32 x 32 pixels. Recommended export size of videos for Twitter is 1080p x 1920p resolution (Super HD video).

What an ad video for Twitter First View should be

First View is the most effective video influencing strategy on target customers. With its help, you can engage the viewers, who watch a Twitter Video till the end. Such an ad allows us to have the top slop on the users’ Timeline, available for 24 hours. Besides, the Twitter audience watches ad videos much longer than the Facebook audience.

Businesses main priority when using Twitter Video is to achieve brand awareness promotion in the shortest possible time. Due to it, users are more inclined to purchase goods and services from the company without even watching the full commercial video.

The characteristics of a Twitter Video First View:

Video File Size should not exceed 512 МБ. There is no Video Length Minimum. Video Length Maximum is 1 minute. Preferred time of a video is 15 – 30 seconds.

Format: MP4

Recommended size: 1280 x 1024 pixels, — 32 х 32 pixels, and maximum is 1920 х 1200 pixels. It’s recommended to use 16:9 Widescreen

How to create a Twitter video Short Six-Second ads

First View video ads inspire the audience’s trust. 70% of viewers think the messages within the video ad are trustworthy. Although to win the audience over, Twitter short videos have a higher rate in audience attentiveness. Аnd 79% of viewers agree that a six-second ad appeals to them more.

Such short and sweet video ads do not distract the audience engaging in the content but draw its attention.

Characteristics for Twitter Video ads:

Video File Size should not exceed 512 МБ. Video Length Minimum is 1 second and maximum’s 6.

Recommended size: 1200 x 1900 pixels. Minimum size: 32 x 32 pixels. Maximum size is 1920 x 1200 pixels.

How to use a video for Twitter

We’ve prepared some ideas how you can use a video for Twitter:

Respond to the tweets using video. With video replies, you can easily and effectively show your followers who are behind the brand. These are personal communications that are an important part of building trust with your audience.

As an example, you can communicate in the Twitter Chat with followers, and use video for replies. That is, users ask questions, and you answer with a video. This is much more interesting and enjoyable for the audience than regular tweets.

Tell about the events that are happening right now. With the help of a video, each user can become a participant of the event — even if one is thousands of kilometers away. Therefore, it is important for brands to use videos on Twitter to help you engage a wider audience.

Start your custom video content. Anyone can post a video on Twitter. And you, in your turn, can motivate them to create Twitter videos that are related to your brand. Alternatively, you can organize a competition to create the best video mentioning your brand.

Use videos for fun and learning. To do this, by the way, you can use your own promotional content in the form of a video for Twitter.

Or, you can create educational videos. For example, the beauty brand Simple Skincare posts a video on its Twitter about how to take care of your skin.